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VON Europe 2004 Conference agenda at a glance

Pre-Conference Workshops
Monday, June 7, 2004
Conference Day One
Tuesday, June 8th 2004
Conference Day Two
Wednesday, June 9th 2004
Conference Day Three: Enterprise IP Communications Summit
Thursday, June 10th 2004

Keynote: Following the low-cost VoIP rainbow. Pot of gold or just another old wives tale?
Tuesday, June 8, 2004, 4:30pm - 5:00pm
With broadband slated to have attracted 500 million users by 2007 the environment for wholesale adoption of VoIP services is set fair. But like any other application over broadband VoIP needs a sustainable business model. The classic adage in marketing has
always been that price is never a sustainable differentiator so can VoIP continue to survive as a lower cost alternative to POTS or is something else needed? This session will look at the service economics of VoIP and where its future positioning may lay.

Mike Wilkinson, VP Strategic Marketing, Alcatel
Mike Wilkinson is Vice President, Strategic Marketing for Alcatel's Fixed Communications Group (FCG). Mike joined Alcatel in 2000, and has held various positions in marketing before his role in the Fixed Communication Group. Prior to Alcatel, Mike spent ten years at Newbridge Networks where he held various roles including Vice President of marketing in EMEA (Europe, Middle East and Africa), Director of Product Marketing and Director of Newbridge's IP Business Unit in EMEA. Mike holds a Bachelor of Engineering in Electrical & Electronic Engineering from the University of Wales and is a member of the Chartered Institute of Marketing.